Do you ever ask a question and then wonder whether it was the right thing to do?

I checked my September sales/downloads and the numbers were still on track for my best year to date. You know me, I’ve been at this game long enough to know you can’t stand still. I wondered whether there were things I could do, places I could promote that I hadn’t discovered yet. What did I need to do to take things to the next level?

The BookBub Ad I ran last month was a big disappointment. It may have been the targeting, the image, the wording, the budget I had available – who knows, the feedback wasn’t helpful to isolate the problem. All I knew was, it didn’t work for me.

A month ago I joined the Facebook Page 20BooksTo50K. Exactly what it says on the tin, a whole load of writers, bloggers and reviewers striving to help other indie writers progress from selling a handful of books to enough to fill a library.

I asked what I could do to take that next step.

The first replies were useful. ‘Check your categories and keywords.’ ‘Move things like Acknowledgements & About The Author to back matter.’ ‘Put your entire bibliography in EVERY book, don’t just build it up as you add a new title.’ “Have you entered everything into KU for three months?’

I set to work on those items as the weekend began. By Monday, things had progressed.

‘You need to change your covers. They’re too similar and don’t indicate the genre.’ ‘Your blurbs don’t have a positive hook to get readers enthused.’

Well, this was not what I needed to hear. Or perhaps it was what I knew was an issue but couldn’t face the prospect.

At the risk of repeating myself, I intended for The Phoenix Series to be a trilogy. Three similar covers via Canva wouldn’t have been so bad. With only three to find a designer for, maybe I would have got three professionally produced covers, who knows?

Once you reach twelve, the thought of re-designing the covers for the kindle gets to be a problem. Then, there are the tweet images, the slides for the Video Book Trailers on my YouTube channel, updating information held on a dozen websites (including my own). Not so much a problem, as a nightmare.

Oh, the paperback cover/spine/back will need updating too. Another £600 to recoup in extra sales. Most of the other changes only involve time (lots of time) but if the KU initiative brings in an income from people reading the books it might offset the inevitable expenses.

I feel as if I’m committed to making the changes. The first two books in the series have passed muster with several scrutineers on 20BooksTo50K. If I get the green light the rest of the series will be remodelled and tested over the next two weeks.

I’ve got to be careful with installing the new covers. There’s a promotion on the 15th October. The only one in October. I need the downloads from that to get me close to my 20k target for 2018. If I mess with the picture & the blurb while that’s in progress it could affect the promo’s performance.

Will these changes bring about the step-change I wish for? I’ve no idea. This blog post is entitled ‘Testing Times Ahead’. I think that goes for more than just the covers. Ah well, they say that ‘if you keep doing what you’ve always done, you’ll keep getting what you always got.’

Onwards and upwards.

 If you want to join my select mailing list, why not join The Phoenix Club? Newsletter (#30) will be circulated very soon.


Categories: The Long Hard Road